One of the more satisfying logo projects I’ve had in a while, the client came to us with an existing business but a brand new name. This meant that the client already had a strong idea for the personality she wanted for the brand and gave me a lot to run with. Some logos first require me to narrow the client’s focus, but with Capricorn Rising I was able to dive almost immediately into sketching after our initial conversation and mood-boarding.
I presented the client various sketches depicting a goat head in various styles before refining the chosen design digitally. Once the logo was working well in black and white, I then developed a color palette and variations to finalize the brand.
