The client came with a name and an idea for brand colors. She needed someone to envision it all working together.
The Logo
The data analytics services were considered a “life boat” by the client, who also loved the ocean. The wave in her logo, represents the shallow and DEEP END, both of which Kate helps her clients navigate.
The Website
Continuing with the ocean and nature theme, I desiged her site to feel organic, earthy, and inviting. Kate was clear that she did not want her company essence to feel stuffy or formal, as it is her goal to provide small businesses with friendly yet corporate quality decision-making.
