I’m very proud of the work I did in bringing the Green Eugene magazine publication into existence at Emerald Media Group. Taking Green Eugene from concept to multi-issue publication required treading new ground cautiously, but urgently.
The Brand
Recreational cannabis use had recently become legal in Oregon. That created an immediate need for education and community within the student population on the University of Oregon campus. There were no other cannabis magazines produced locally in Eugene, OR which provided EMG an opportunity to innovate, if we moved quickly. Such a publication would also be a great tool for student engagement and recruiting.
The Logo for Green Eugene was one of my favorite whirlwinds of working at the Emerald. Developed in basically a single business day, I collaborated with my publisher at the time on a cannabis educational brand that felt classy and inviting.
The Publication
The Green Eugene publication exists to educate and inform but it was also a space for my designer’s to experiment. The glossy pages and full bleeds allowed us to play with more unique illustrations and printing techniques.
