Torch Craft Marine Logo

Branding, Portfolio

The Logo:

This startup came with a well-defined concept for their logo. They knew they wanted it to have the silhouette of one of their mini jet boats, and wanted it to embody speed and power. They asked that the logo be abstract enough so they could evolve the body of the boat while still keeping the logo relevant to the brand.

Knowing the company started from a welding background, flames felt appropriate and the client agreed.

TorchCraftMarine-Logo-Process

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